Keel Vodka
Keel approached us with 2 things — their new vodka with half the calories, and their “Stay Balanced” tag line. In order to cut through a cluttered market, we created a giant campaign with many unconventional tactics promoting the tag line positioning and the product benefit.

Jack Daniels

Cisco Brewers
Cisco commissioned a poster campaign to hang in bars and liquor stores. The posters were so popular that some people stole them from the bars and stores, and a few of the stolen posters ended up for sale in an art gallery on Nantucket. I’d say that is a pretty good indicator of a successful campaign.

Redhook
It’s a heavy, bold beer. And the Redhook company wanted to promote this in a simple way, so they asked us for a poster campaign for bars and liquor stores.

Anheuser Bush

Chili Beer
This beer is made with jalapeno peppers. The client had very little money, but wanted a social media video to cut through.