Recommendations

"Eric is the epitome of the "go-to" creative pro. If I'm picking my All-Anything Creative Department, Eric is right up there as one of my first choices. You want to win a ton of awards? Eric can do that for you. You want to sell and produce great work for some pretty difficult clients? Eric can do that for you. You want to win a new business pitch? Eric can do that for you too. Eric Peterson brings an energy to this business that is extremely infectious. Clients love him, co-workers adore him, and Creative Directors are thrilled to have him on their team, because he makes them look so darn smart. I've known Eric for almost 15 years, and I can honestly say there are so few creatives out there that can bring it every time. No matter the medium, no matter the brand, Eric is a smart and strategic idea machine. As his former CD, it was always a relief to know when he was working on something, because you knew he would never ever stop until he knocked out of the park. Which happened pretty much always. He's the nads, the bees' knees, the cat's pajamas, and all that good shit rolled into one."
— Marty Donohue, ECD, Hill Holliday Boston

"Eric has that rare combination of extreme talent as an art director and an ego that is completely in check. I worked with Eric both directly and indirectly at Arnold, Boston and he consistently brought great ideas while being open to anything that made those ideas better. He certainly fights for his work, as any great creative should, but manages to do in the best way - by defending his work without being defensive about his work. Eric is also always willing to jump in and offer help or suggestions to anyone who needs it and always does so in a constructive way, which I find to be the sign of a good creative director. If given the opportunity, I would not hesitate to work with Eric again."
— Wade Paschall, Vice President, Group Creative Director, Arnold Worldwide

"Eric is the best mentor and friend anyone could ask for in this business. Period. It's not even close. There a lot of talented, smart, caring people in advertising. There are a rare few who have the additional ability to inspire, motivate, challenge and stick up for the people working under them. That's Eric. And even that isn't saying enough. His enthusiasm and excitement are utterly infectious. Every project he works on is one that I wish I could be a part of, as much for the attitude he brings as for his creative feedback and direction. Eric isn't merely inspired by his own work, he is inspired by the work of those who work for him. When I interviewed for a job at Arnold I remember being nervous through every single interview until I met Eric. After that point, I no longer just wanted a job at Arnold, but rather, I wanted a job at Arnold working under Eric. Luckily for me, I got to work both for and with Eric on numerous projects, learning not just how to make great ads, but also how to approach every task with optimism. In short, I learned how to love my job. And that, aside from all the creative brainstorming and detailed feedback, was what I appreciated the most from Eric. He is the rarest of all mentors. The kind who doesn't just want you to succeed, but who actively puts you on the path to success and then kicks any and all roadblocks out of the way. As a Creative Director, Eric is smart, innovative, and exceptional at art direction. He's damn good at his job. And while I could speak at length about his talents as a Creative Director, I can't speak enough about him as a person. I would do anything for this guy, and so would anyone else fortunate enough to work with him."
— Frank Bertino, Junior Copywriter, Arnold Worldwide

"I've worked with Eric at two different agencies, and we've collaborated on a lot of work. He is the consummate pro: - great concepts and judgment - fantastic design sense - unfailingly good with clients - has a strong POV but is never stubborn - tireless work ethic - super guy to be around, too Eric would be an asset to any creative department. About the only thing negative I can say about him is he has an inexhaustible supply of hideous sneakers that he thinks are cool."
— John Simpson, SVP / Group Creative Director, Arnold Worldwide

"When Eric and I started working together, he was a junior art director at Allen & Gerristen. At the end of the day, Eric would be sitting down to his Mac with his fourth or fifth meal of the day while everyone else was leaving. I’d come in the next morning and Eric would already be there. I’d ask if he went home at a decent hour, and his answer was invariably a chipper and very earnest “Oh, It wasn’t too bad…I left around two.” Eric was a human sponge: he learned from everyone in the agency. He had a great attitude, a killer work ethic, and a mad gleam in his eye whenever he was given a creative opportunity, no matter how small. Now, all these years later, his amazing drive is still there (and so is his incredible appetite.) Although he's amassed one of the best books I’ve ever seen—and a mountain of hardware to match—this successful creative director still has the wild ambition and wide-eyed look of a junior AD. For all these reasons, Eric is the first guy I think to call for any job. His enthusiasm and his work ethic are like no one’s I’ve ever met: it doesn’t matter what medium, which client, what sort of ridiculous timeline. And damn, if he doesn’t make it fun. Eric gets the big picture and yet somehow still finds the time to obsesses over kerning his typography. If you ever get the chance to work with Eric, work for Eric, or have Eric work for you, please don’t pass it up. You’ll get smart and simple work that oozes with craftsmanship. Or perhaps that’s just peanut butter from his bagel."
— Mike Davis, Associate Creative Director, Allen & Gerritsen

"Eric is one of a very small handful of people that I've hired, worked with, and referred over time that I would not hesitate to hire again or recommend. His work and attitude are of the highest quality. His ability to work within a team are unmatched and his ability to switch into a leadership role makes him so incredibly valuable. Eric is great for the morale of any group he joins. He has an incredibly durable positive attitude. He takes accountability for his deadlines and works like a champion and delivers nothing but the highest quality work at every turn. He is a grown-up combined with the talent of a creative star. I hired Eric as a young aspiring art director and have had the pleasure of working with him as a seasoned art director at Hill Holliday and was able to bring him into my new company, KSV|Boston, as a senior level freelance AD/CD. He is successful wherever he works and those that he has worked for and with have nothing but positive things to say about him."
— Doug Chapman, ECD, KSV Boston

“Working with Eric Peterson over the past year has been a professional high point. He and Matt Ledoux are partners and Creative Directors on a demanding piece of business at the agency. The entire team has taken this client relationship that could be described as tense and distrustful and turned it around to become the account that other people want to work on. What I love about Eric, beyond his uncanny sense of humor and love for awkward moments, is his willingness to go beyond talk when it comes to creative opportunity and developing new creative talent. Eric has paved the way for me and for others to invest themselves in advertising. He has a profound understanding of what great creative achieves. Eric stays invested with you through small victories and colossal failures alike. He has the vision to find the genius in a rough idea and the tact to teach you why your last concept was killed. Eric's experience and professionalism have helped turn this piece of business around. His personality has made this piece of business amazing to be a part of.”
— John Murray, Senior Layout Artist, Arnold Worldwide

"Eric is one of my favorite people to work with, and we've worked together on many different types of projects over the years. He's an extremely talented art director with a great eye, but he's also a smart business leader with an understanding of how advertising can help solve client's business challenges and needs. He always treats those around him with the utmost respect. Clients and colleagues alike find him a pleasure to work with."
— Sarah Spitz, VP/Executive Producer, Arnold Worldwide

"I can not think of another Art Director/Creative Director I would recommend any more highly than Eric. He never ceases to amaze me with his enthusiasm, work ethic and especially his pure talent. He is a team player and a very thoughtful Creative and leader. Eric is a true joy to work along-side of and if you want someone who goes above-and-beyond... you've found your guy."
—Amelie Loyot, Creative Director, ISM

"Eric is not a hack. He is not a prima donna. He’s not a complainer, egomaniac or narcissist. He is also not a slacker. Overbearing? Difficult? No. All this was great news to me, as I didn’t know the guy from a hole in the wall when he and I started at Hill Holliday together and were paired as creative partners. No, Eric was none of those things. In fact, he was the complete opposite. Smiling from ear to ear, Eric was ready to work with me without hesitation. And that was his attitude about everything. Eric would jump in, help out, offer to donate kidneys — whatever he could do to make things better for the work, the team and the agency as a whole. And his ideas were phenomenal. Truly phenomenal. Eric enthusiastically created ads that everyone — from clients to award show judges — would love. From conception to execution, he had smart, strategic thinking and simple, engaging ideas. And he had a work ethic that any team would want. No matter how tight the deadline, he’d get the job done. Just ask the delivery guys from Dining In. So what does all this mean? In my opinion, Eric is one of the good ones. Incredibly talented and a genuinely nice guy. He’ll start as a colleague and end up a great friend. I would work with Eric again in a heartbeat. He could, however, learn to embrace sushi a little more."
— Amy Lottero McCarron, Copywriter, Hill Holliday

"Anybody who can, should get Eric into their company. Smart, funny, talented, and overall a good person to have on your side. Great work ethic and a nice way of keeping things in perspective even when there's a daunting challenge ahead. Conceptually, there aren't many better. Great design sense. Great cross-channel thinker. Always embraces new thinking and always explores any and/or every way to make things better."
— Spencer Deadrick, EVP/Group Creative Director, Hill Holliday

"I had the pleasure of working with Eric for many years, while I was a broadcast producer at Hill, Holliday. His work speaks for itself and in my opinion (and I know many others would agree), Eric is one of the most talented and truly gifted creative professionals in the advertising industry, period. Not only is Eric extremely passionate about his work, but he is also very versatile at his craft, has an incredible work ethic and understands deadlines and how to work well with demanding clients. On a personal level, he is a very funny and positive individual and made every campaign he touched a wonderful experience for the entire team. Having had the good fortune of working with Eric directly myself, I know how valuable he was as an employee and how truly respected he was in the agency (and in the advertising industry in general). Eric is smart extremely talented and very driven and would be a tremendous asset to any agency or organization."
— Kim Swensen, Producer/Project Manager, Hill, Holliday

"Eric and I have worked on several projects over the past 10 years. The productions have ranged from small to major in every aspect. Eric can take a very busy and confusing situation and have clients and crew understand what needs to happen in order to get the shot. He has been an early adopter of new technology and is always eager to learn new things. I really enjoy the collaboration on projects with Eric."
— Craig Orsini, owner/director, Orsini Photography / Director at Element Productions

"I was lucky to work with Eric at Devine & Pearson. I knew right away that he was the real deal, extremely talented and one of the funniest people I've ever met. He's a hard worker, but he's so good at what he does he somehow makes it look easy. His enthusiasm is infectious, he's one of those team players who makes everyone around him even better. I've had the pleasure of watching his career take off and even though he's won every award out there he's still humble and eager for the next project."
— Greg Wood, Art Director, Devine & Pearson

"Eric has the perfect combination of talent, intelligence, and drive. His creative work delivers beyond expectations. Eric started his career at A&G, and has grown to be one of the best CD's in the region."
— Peter Gerritsen, Founder, Allen & Gerritsen

"Eric is the best partner I've ever had." — Lawson Clarke