HEALTH CARE
Bose Noise-masking Sleepbuds
Bose introduced a brand new product in the Health category—earbuds that help you sleep through noise. And it was important to tell consumers that these new Sleepbuds used soothing noise-masking sounds to cover irritating noises. So we created a series of videos, social, digital and outdoor in a fully-integrated global campaign.
Here are a few examples:
Olympus
Soltive was developed by Olympus to upend the entire market by allowing urologists to easily destroy kidney stones. These 2 ads were part of a teaser campaign.
Veritas
Veritas provides affordable DNA testing to people who are curious about their disease risks and want to reduce those risks. We created social, print and digital to reach consumers.
CVS Health
CVS Health is the parent company of three companies — CVS/pharmacy, Caremark and Minute Clinic. To announce this newly-formed combination, we launched a brand campaign targeting consumers, investors, and policy makers.
Pinterest doesn't have restrictions on how tall an image can be. So we used this to our advantage to illustrate how far a sneeze travels as a way to convince people to get flu shots.
Cooley Dickinson
Cooley Dickinson is a hospital two hours from Mass General. In order to promote the world-class capabilities of Cooley Dickinson & its partnership with Mass General, we created a fully-integrated campaign targeting residents in the region. Here are two videos from the campaign:
Rezum Water Vapor Therapy
North Shore Medical Center
NaviHealth (social campaign)
Harvard Pilgrim Health Care
