SPORTS
Boston Bruins Hockey
Over two seasons, I created posters for the Boston Bruins as part of their fan giveaway promotions. The first 10,000 fans to various home games received posters, and below are some of the designs I created.
Bose NFL Partnership — Players
Bose is an official sponsor of the NFL. We leveraged players from across the league in social, digital and video assets to promote products and build brand affinity. Below is a small sample of the vast amount of work we created.
(more videos coming soon)
Bose NFL Partnership — Coaches Headset
As a fun way to promote the noise cancelling feature of the headsets worn by coaches during NFL games, we created a social campaign.
Elan Skis
Washington Capitals Hockey Team
The Capitals were a mediocre team that had little chance of advancing into the playoffs. So how do you entice fans to buy tickets if the team’s success isn’t a realistic goal? We focused on the intensity and passion of players. As a result of this campaign, season ticket sales increased 400%. Just as rewarding was being in attendance at a home game and seeing my commercials play on the Jumbotron and hearing 20,000 people laugh and cheer.
We created 7 tv commercials and 2 print campaigns that won One Show awards. Below is a sample of some of my work.
Bose & USSA Partnership
The US Ski & Snowboard Team is an elite group of athletes competing in the Olympics, X Games and other events across the world. We featured several athletes from the USSA team in digital/social work leveraging their channels. Below is some of the work.
Dunkin’ “Sports Dreams” Campaign
Dunkin’ had a giveaway where customers won various “Sports Dreams” prizes, featuring unique game seats, participating in practice with a professional hockey team, and others. Below is just one example of some of the work we created to advertise the promotion.
Leather Head (social campaign)
Bauer
I’ve worked on many Bauer campaigns over the years. Below is a small sample of some of my work.
